School Overview

Inspire. Innovate. Belong.

At Dawson, we believe that exceptional education is rooted in the strength, expertise, and dedication of our community. We seek passionate and collaborative professionals who are committed to excellence, innovation, and building meaningful connections with students, colleagues, and families.

As a student-centered, college-preparatory school serving grades K–12, Dawson provides a dynamic and supportive environment where every member of our community works to inspire students to reach their fullest potential.

Dawson Mission Statement

Dawson School is dedicated to excellence of mind, body, and character. We prepare students, through challenging and relevant learning, to become creative, resilient problem-solvers who bring their best to the world.

At Dawson, you will:

• Shape the region’s strongest college-preparatory program through academic excellence and experiential learning.

• Collaborate with talented colleagues in a supportive and respectful environment.

• Engage in meaningful professional development to refine your craft and advance your career.

• Challenge and support students in a learning community that values curiosity, resilience, and purpose.

• Be part of a school that recognizes and invests in the well-being of its educators through competitive compensation and benefits, along with a culture that nurtures both personal and professional fulfillment.

What You’ll Love About Us

• Retirement: 401(k) plan with employer contribution.

• Healthcare: medical, dental, and vision plans with HSA/FSA options, plus free telehealth services.

• Wellness: access to an employee assistance program, on-site gym, outdoor swimming pool, and certified athletic trainer. Enjoy free, chef-prepared lunches and a walkable, secure campus.

• Life Insurance and Voluntary Benefits: group life insurance with additional voluntary coverage options.

• Time-off: flexible sick time and paid time off.

• Career and Personal Development: support and encouragement for continuous learning and growth, ensuring faculty and staff remain knowledgeable, skilled, and effective in their roles.

• Sustainability: free parking with access to EV charging stations and ECO Pass for RTD.

• Strong Faculty/Staff  Culture and Sense of Belonging: welcoming, positive, supportive, and engaged colleagues.

About This Role

Dawson School is seeking a skilled and proactive Marketing and Communications Manager to develop and execute the plans, creative, and campaigns that bring the Executive Director's strategic vision to life. This manager is the school's steward of brand identity and the go-to resource for brand and identity needs across the department. The role drives long-term enrollment growth by translating the Executive Director's direction into quarterly marketing plans, high-impact collateral, PR, and demand-generation campaigns, and then owning execution, whether in-house or through vendors. This role works in close partnership with the Content Specialist, who owns day-to-day content production and our owned digital channels. 

Role Summary

Brand steward and execution lead for the school’s identity, mission narrative, and demand-generation engine, developing plans and creative that align with the Executive Director’s vision.

This Role Owns:

• Ad campaign strategy, execution, and budget management

• End-to-end email automation strategy and execution for prospective families

• Brand stewardship. Is the primary resource for identity, visual standards, and messaging consistency across all touchpoints

• Public relations, media relations, and general stakeholder communications

• Editorial strategy and production of flagship publications and presentations (Annual Magazine, State of the School), which help set the strategic narrative that the day-to-day editorial calendar assets

• Alignment of marketing efforts with enrollment and revenue goals

• Collateral support for admissions and community engagement teams

Key Responsibilities

• Ad Campaign Management: Lead the planning, execution, and optimization of all paid advertising campaigns to drive enrollment demand.

• Email Automation (Prospects): Own the strategy, design, and performance analysis of all automated email nurturing campaigns for prospective families.

• Strategic Publications: Lead the editorial strategy and production of the Annual Magazine and the annual State of the School presentation, presenting concepts and final drafts to the Executive Director for approval. These flagship publications set the strategic narrative above the day-to-day editorial calendar.

• Brand & Public Relations: Serve as the primary contact for media relations, including writing and distributing all press releases (2–6/year). Own emergency communications for weather, transportation, or other school incidents using templated copy. 

• High-Level Strategy: Develop and recommend quarterly themes, messaging goals, and channel strategies in partnership with the Content Specialist for Executive Director review and approval; once aligned, execute with autonomy and manage all deliverables through to completion.

• Integrated Strategy: Coordinate with cross-functional leadership to ensure all marketing activities align with overall institutional growth and mission-driven targets. Manage relationships with external vendors and paid media partners to deliver quality work on time and on budget.

Professional Qualifications

• Bachelor’s degree required

• 7+ years of experience in marketing management, communications, or public relations

• Proven expertise in marketing automation and CRM platforms

• Exceptional skills in narrative-building,  brand messaging, and writing

• Integrated campaign management experience, including managing digital ad budgets

• Background in high-stakes stakeholder communication

• Ability to manage multiple projects and workflows with exceptional attention to detail

Preferred Qualifications

• Experience with Canva or other design tools, with an eye for good design

• Experience in an educational or nonprofit setting

Job Opening: July 9, 2026

Salary range: $80,000 - $90,000

Employment Type: Full-time, Exempt

Reports To:  The Executive Director of Enrollment and Community Engagement

To Apply:

Interested candidates should submit a resume and cover letter through the Dawson School website at www.dawsonschool.org.

Please include links to work examples or an online portfolio in your resume or cover letter.

1. Click on ABOUT at the top of the homepage.

2. Select Careers.

3. Scroll to the bottom of the page under Our Current Job Openings and select the Marketing and Communications Manager posting.

Please note that only online applications will be accepted.  No phone calls, please.

Dawson School Diversity Statement

Dawson is united in nurturing a culture of belonging that embraces diversity of thought, experience, identity, and passion.

Dawson actively promotes and embraces the exchange of diverse perspectives, experiences, and backgrounds through curricular design, community involvement, and the integration of our four virtues - respect, compassion, courage, and integrity – into every aspect of our community life. It is our responsibility to provide a safe and inclusive learning environment for all members of our community, regardless of race, ethnicity, gender identity, sexual orientation, socioeconomic status, age, ability, or religion, as well as to cultivate in each student the ability to make empathetic, socially responsible decisions.

Applicant Acknowledgment and Certification

By submitting my application, I acknowledge and certify that the information provided is true and complete to the best of my knowledge. I authorize the employer to verify any information it deems relevant to my employment application, including my employment history, educational background, credit history, and record of criminal convictions.

I understand that my former employers, educational institutions, and personal references may release information about me in response to inquiries from the employer. I further understand that any offer of employment is contingent upon satisfactory reference checks and the successful completion of a criminal history check.

I acknowledge that providing false, misleading, or incomplete information, or omitting material facts in my application or during the interview process, may result in denial of employment or termination if already employed.

I also understand that I must provide unexpired documentation establishing my legal authorization to work in the United States within three business days of my employment start date.

If employed, I understand that my employment will be on an at-will basis, meaning it is not guaranteed for any specific duration and may be terminated by either party at any time, with or without cause or notice.

The School is an Equal Opportunity Employer and provides equal consideration to all applicants and employees based solely on job-related qualifications, in compliance with all applicable local, state, and federal laws.