Job Description: Director of Marketing, Communications, and Enrollment Management

 Overview:

Telluride Mountain School, a unique independent school nestled in the San Juan mountains serving students Pre-K through 12th, is seeking a Director of Marketing, Communications, and Enrollment Management to join our team. This newly created position blends two key areas of responsibility—marketing and communications, as well as enrollment management—into a single, comprehensive role focused on promoting the school and growing its enrollment. The ideal candidate will be a creative and collaborative team member who is passionate about advancing the school’s mission, increasing visibility, and fostering a diverse and vibrant school community.

 

At Telluride Mountain School, we understand that success isn’t only measured by grades in the classroom. We challenge our students to explore their environment and seek out meaningful experiences outside--which is why you will often find us on the ski slopes, hiking the San Juans or exploring the world through our experiential education trips. We also recognize and embrace the importance of developing strong relationships among teachers and peers, and encourage our students to build lasting relationships that strengthen a collective sense of belonging. So, while academics are important here, we believe in a holistic approach to education--one that involves fostering creativity, curiosity, and meaningful connections.

 

 

Key Responsibilities:

 

Marketing & Communications Strategy

Brand Development & Messaging: Lead the development, refinement, and stewardship of the school’s brand, ensuring consistent messaging across all platforms. Act as the brand ambassador for the school to internal and external audiences. 

Digital Marketing: Oversee the school’s digital marketing strategy, including social media, website content, email marketing, and paid advertising. Ensure digital efforts align with overall school goals and drive engagement. 

Public Relations: Serve as the primary contact for media relations, proactively seeking out opportunities to highlight the school’s achievements, student and faculty accomplishments, and thought leadership. 

Content Creation: Oversee the creation of compelling content for print and digital platforms (newsletters, brochures, annual reports, blog posts, video, etc.), working closely with school leadership, faculty, and students to tell the school’s story. 

Internal Communications: Ensure consistent, transparent, and effective communication with faculty, staff, parents, and students through regular class updates, emails, and other internal channels.

 

Enrollment Management

Enrollment Strategy: Develop and implement strategic enrollment initiatives that align with the school’s mission, vision, and goals. This includes setting enrollment targets, implementing retention strategies, and tracking key metrics. 

Prospective Family Engagement: Lead the admission process from initial inquiry to enrollment, ensuring a seamless, positive experience for prospective families. This includes managing information sessions, open houses, tours, and one-on-one family meetings. 

Admissions Marketing: Work collaboratively with both the administrative and teaching teams to develop and implement targeted marketing campaigns aimed at attracting diverse, mission-aligned students. 

Data & Reporting: Track and analyze enrollment data and trends and provide regular reports to senior leadership. Use data to inform decisions and optimize strategies for recruitment, retention, and engagement. 

Community Building: Cultivate relationships with current families, alumni, and community partners to enhance the school’s visibility and reputation, and to support ongoing recruitment and retention efforts. 

 

Key Qualifications:

- Bachelor’s degree in Marketing, Communications, Education, or a related field (Master’s preferred). 

-Experience in marketing, communications, and/or enrollment management, ideally within a pK-12 independent school environment. 

- Experience in developing and executing multi-channel marketing campaigns, with a strong understanding of both traditional and digital marketing strategies. 

- Strong communication skills, with the ability to create compelling content for various audiences and platforms. 

- Experience with enrollment management strategies, including admissions processes, recruitment, and retention. 

- Exceptional organizational and project management skills, with the ability to handle multiple priorities and deadlines. 

- A passion for education, diversity, and community engagement, with a strong understanding of the independent school environment. 

 

Personal Characteristics:

- Collaborative and team-oriented, with the ability to work effectively across departments and with various stakeholders as well as independently. 

- Strategic thinker with a creative and innovative approach to problem-solving. 

- High emotional intelligence and a deep commitment to fostering a welcoming, inclusive, and supportive environment for all students and families. 

- Adaptability and resilience in a mission-driven environment. 

- Strong leadership presence, with a confident and approachable style.

 

To Apply:

Please submit a resume and cover letter to [email protected].  In your cover letter, please include a brief statement about why you are excited about the opportunity to work at Telluride Mountain School and how your skills and experience align with the school’s mission and the goals of the position.

Compensation: This is an exempt, full-time, year-round position.  Salary in the $60K-80K range based on experience.

 

Benefits in accordance with the school’s policies for full time employees including: 

- Choice of Health Insurance plans in line with school policy 

- Short and long-term disability in accordance with the school policy 

- 403(b) matching contribution in accordance with the school policy 

- Generous paid time off including personal, sick, and school holidays 

- Tuition remission in accordance with the school policy 

Telluride Mountain School is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.